Your Brand’s “Secret Sauce”

Great brands are successful not only by defining a unique offering to their customers, but also by creating a unique…

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Defining Your Brand Secret Sauce

Most companies spend a significant amount of time creating their “Secret Sauce” primarily in the…

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Has the power of innovation gone too far?

A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next…

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Ten Naming Lessons I’ve Learned

Written by Alex Valderrama, Partner, Cranium Studio There is a lot that goes into choosing the right name for your…

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A Unique Branding Approach For The City Of Porto

The design firm Atelier Martino & Jana were instrumental in crafting a unique approach to design and implementing a…

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Great Brands Inspire Action

Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. This is where it…

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The Legacy Of A Brand

Historically, many companies fail within the first couple of years. The reasons are varied due to many factors such as…

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Paul Rand and Brand Message

This short video is very insightful and should be seen by all graphic designers, branding experts, marketing…

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Brand Perception: FutureBrand Publishes Their Index Report

There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual…

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Mobile Web App: What Is The Difference?

One of the biggest questions I hear often is... "What's the difference between a mobile web app and a native app?".

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Why Is Branding Misunderstood?

The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry.……

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SUPAKITCH and KORALIE

We recently ran across this amazing video showcasing the excellent illustration work by Supakitch and Koralie and just…

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Augmented Reality By Pirelli

Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the…

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