In this video, Paul Rand masterfully describes form and content with respect to visual communications. Paul Rand, known for his in-depth knowledge and understanding of visual communications, had a major evolutionary impact on graphic design principles. This short video is very insightful and should be seen by all graphic designers, branding experts, marketing professionals and anyone else in charge of a company’s brand message.

In order to help shape and evolve how we approach visual communications and branding, we need more iconic legends like Paul Rand.

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