The Work

Cranium Agency worked with Thombert, one of the leading plastic manufacturers based in the heartland of the country, to launch a new brand and a series of product brands of recreational and competitive inline wheels. We initiated the process with our proprietary research methods to uncover all aspects of the brand and potential challenges in our go-to-market strategy. New brand development, naming strategy, and unique and engaging visual creative strategy were all necessary to cut through the competitive clutter and create a meaningful and exciting brand experience.

Cyko was created and launched with great enthusiasm. They quickly gained new customers. The development of additional products brands met the needs of their various markets and was paramount to the success of the business. Cyko quickly attracted other investment companies and has since been bought from Thombert. Cyko continues to make an impact on the inline skating community.