The Work

Cranium Agency worked with Oralabs, a leading US Manufacturer and Distributor of quality personal care products to update the Leashables’ product brand. We initiated the Leashables brand refresh with our proprietary research methods to uncover all aspects of the brand and potential challenges in our go-to-market strategy. Re-positioning and product design were necessary to cut through the competitive clutter and create a meaningful and exciting brand experience.

Inspired by bold lifestyles, Leashables provides exciting personal care products specifically tailored for people that are adventurous and constantly on the go. Some of their products are designed to be leashed, and all products can be personalized with your customers in mind.