Within the ever-changing commercial real estate market, Kevin Terrien, the founder of Ruut Consulting, envisioned a client-focused business that unfailingly delivered on every project, transforming the standard for commercial project planning and management in the industry. Leveraging Kevin’s insight and deep industry knowledge, Cranium Agency uncovered the brand for Kevin’s new forward-thinking company, Ruut Consulting.


Cranium was charged with building a unique brand from the ground up. Through extensive research, we identified various brand elements. Along with other brand messaging and tasks, Cranium identified a short list of possible names to best position Kevin’s new company. After several rounds of review, and deep intellectual property research, the new name “Ruut” was selected. But our work was not yet complete. We then created Ruut’s brand character, brand differentiators, positioning, brand story, brand message, and so on.

With a clear and purposeful brand developed, Cranium Agency created and defined the visual brand with a new corporate identity, logo, website design, and other visual elements.

Since its initial launch only a few months ago, Ruut Consulting has emerged as one of the leaders in the commercial real estate project planning and management market. Ruut Consulting has secured several new clients including Vail Resorts, Newmont Mining Corporation, and McRel International.

“I’ve worked with Cranium several times through my career, and with each experience I’m even more impressed with the team. Their creativity, knowledge, and professionalism are unmatched. I’m always confident Cranium will deliver outstanding results — a wow factor — and I recommend them with zero hesitation. Organizations entrusting their brand needs to Cranium cannot go wrong.”

Wendy Terrien, Partner / CCO, Ruut Consulting