The Work

Established in 1991, Viaero Wireless provides wireless phone and internet services. With over 60 retail stores, covering residents and businesses in the heartland states of Colorado, Kansas, and Nebraska, Viaero is committed to providing outstanding products and superior coverage. Their new motto “Connecting Life” is the essence of their commitment to their customers. Viaero employees are friendly and knowledgeable. They provide the technical expertise to help their customers stay connected with friends and family.

Cranium Agency worked closely with Viaero’s senior marketing team to develop a stronger brand position with a clear articulation of the new brand position. “Connecting Life” is not only their new motto, but it also encompasses their commitment and brand promise to their customers. Cranium Agency delivered a sound brand strategy that elevated Viaero’s brand equity, awareness, and unique story. Cranium Agency also provided additional identity design support to reinforce the revitalized brand.