Cranium Agency helped the Denver Housing Authority launch a new brand with detailed research, a unique name, and a compelling story. Cranium Agency was charged with developing a new name and defining a new brand story to help build inclusiveness within an upcoming neighborhood in the downtown Denver area. Through extensive research and a strong naming strategy, “Benedict Park Place” was born and accepted as a new standalone entity with a unique position and brand story.
Cranium Agency developed essential new brand tools such as a new brand story, brand position, brand differentiators, and more to help the Denver Housing Authority promote their newly developed neighborhood. Cranium Agency launched the new brand with a new logo, new identity, new brochure, new website, etc. Since the launch, Benedict Park Place has truly become a neighborhood that residents call home.