BRANDING & MARKETING AGENCY
Rise Above the Competition
Award-Winning Brand Consultation
Cranium® Agency, a marketing and brand consulting agency, helps organizations rise above their competitors. Since 1989, Cranium has worked closely with B2B and B2C brands to build a strong brand recognition, create a clear market position, and foster business growth. We have helped many brands rise above their competition.
These brands include IBM Watson Health, Microsoft Corporation, Wells-Fargo, Fathom Events, National CineMedia, Gogo Business Aviation, Pioneer Hi-Bred, Regional West Health Services, Viaero Wireless, Utopia Fiber Network, Truven Health Analytics, Dentutopia, DISC Events, Shalom Park Nursing Home, Micromedex Health, Spavia, Rashid Pharmacy, and DenteVita just to name a few.
WHAT WE DO
We provide a full suite of Marketing, Branding, and Design services to build, maintain, and evolve your brand.
Cranium is positioned to help guide you through the branding process.
Cranium has worked with a broad spectrum of exceptional national and international clients.
We understand that you are passionate about your brand. The roles that strategic branding and marketing are playing in today’s competitive market are paramount to the success of your business. With brand consultation, aligning the vision of your company with strategic marketing and exceptional creative design is a recipe for success.
Brand Refresh: As time changes, brands must evolve and remain viable in the marketplace.
A brand revitalization helps companies from being perceived as stale and stagnant. Whether the competitive landscape has changed, your brand is perceived as no longer relevant, or there is a shift in your value proposition, Cranium has the expertise to help you through these difficult times.
The challenge is to maintain a fine balance between the current brand equity and define areas of the brand that are no longer relevant. The articulation of these changes are often difficult, although change is necessary. Our focus is to revive your brand with true values and a fresh voice in order to clearly define your customer’s preference for your brand they clamor for.
We offer a full suite of branding services to build, maintain and evolve your brand.
- Brand Voice
- Brand Message and Position
- Brand Refresh Consultation
- Brand Story Development
- New App Launch
- New Brand Launch Planning
- Brand Architecture
- Brand Workshops
- Competitive Brand Research
- Market Research & Analysis
- Brand Gap Analysis
We understand the many challenges you have in front of you. Whether you are starting or re-launching a brand we can provide critical help.
Creating a strong brand name is crucial to the success of your business. A strong brand name reflects who you are and what you stand for. A brand is not just a logo or a trademark, it is the accumulation of all touch points your brand has with your current and potentially new customers. This means that your brand name will echo every point of contact with customers, partners, and suppliers. It is essential for building lasting impressions – from the way you answer the phone to your development and sales activities.
We offer a full suite of naming strategies to bring your brand to life.
- New Brand Name Strategy
- Name Research
- Intellectual Property Verification
- Brand Name Architecture
- Product and Service Name Development
- Competitive Brand Research
- Brand Refresh Naming Strategy
- Naming & Strategy
- Name Research & Analysis
The right marketing strategies will fuel your growth. Identifying the right strategies is often difficult. Partner with Cranium and we will get help you get the right message to your audience and boost visibility all while doing it effectively.
We offer a full suite of marketing strategies:
- Go-To-Market Strategy
- Sales Enablement Tools
- Campaign Development
- Sales Funnel Development
- Content Strategy
- Copy Writing
- Email Campaigns
- Digital Marketing Strategies
SEO & Paid Advertising
We’ll work with you to drive organic and non-organic traffic with SEO, Google AdWords, and Facebook advertising campaigns.
We offer a full suite of SEO and Paid Advertising strategies:
- SEO Strategies
- PPC Strategies
- Social Tiles
- Key Word Analysis
- Ongoing SEO Maintenance
- Overall Website Analysis
- Page Ranking
Website & APP Design
From start to finish. Let’s build a website that not only looks good but also converts visitors to customers.
- Website Design & Development
- App Design and Development
- Website Maintenance
- Website Updates
- Website Optimization
Building a strong brand identity creates long-term brand loyalty and provides compelling reasons for preference.
We produce work that is held to a very high standard. We believe that branding and design are intellectual processes; we like to plan, research, and think about our projects before we decide how they’re going to look. We also know that to communicate an idea, we need to give it a unique and innovative visual language.
Our mantra is “Everything Communicates.” It is a phrase that best describes our creative approach to problem-solving. Some design companies offer you a concept, some a style, and some emphasize their technical expertise. We, however, value all three as essential ingredients for effective communication. Good design is a business advantage.
In addition to our core strategic branding services, we provide digital and print creative services:
- Campaign Creative
- Logo Design
- Corporate Identity Design
- Website Design
- Print and Digital Brochure Design
- Trade Show Design
- Direct Mail Design
- App Design
- Art Direction
- Graphic Design
Trusted by local and the world’s leading brands