Healthcare Brand Expertiseand Award-Winning Creative

Cranium® Agency, a healthcare marketing and brand consulting agency, helps organizations rise above their competitors. Since 1989, Cranium has worked closely with health brands to build a strong brand recognition, create a clear market position, and foster business growth. These include IBM Watson Health, Regional West Health Services, Truven Health Analytics, Dentutopia, DISC Events, Shalom Park Nursing Home, Micromedex Health, Keogh Oral Surgery, Spavia, Rashid Pharmacy, and DenteVita just to name a few.

Cranium By The Numbers


30+


Years of expertise

12,000+


Projects completed

20+


Published work

85+


International awards

Healthcare Brand Strategy

Cranium is positioned to help guide you through the branding process.

Cranium has worked with a broad spectrum of exceptional national and international healthcare clients.

We understand that you are passionate about your brand. The roles that strategic branding and marketing are playing in today’s competitive market are paramount to the success of your business. With brand consultation, aligning the vision of your company with strategic marketing and exceptional creative design is a recipe for success.

Brand Refresh

As time changes, brands must evolve and remain viable in the marketplace.

A brand revitalization helps companies from being perceived as stale and stagnant. Whether the competitive landscape has changed, your brand is perceived as no longer relevant, or there is a shift in your value proposition, Cranium has the expertise to help you through these difficult times.

The challenge is to maintain a fine balance between the current brand equity and define areas of the brand that are no longer relevant. The articulation of these changes is not easy, although change is necessary. Our focus is to revive your brand with true values and a new voice in order to clearly define your client’s preference for your brand they clamor for.

We offer a full suite of branding services to build, maintain and evolve your brand.

  • Brand Voice
  • Brand Message and Position
  • Brand Refresh Consultation
  • Brand Story Development
  • New App Launch
  • New Brand Launch Planning
  • Brand Architecture
  • Brand Workshops
  • Competitive Brand Research
  • Market Research & Analysis
  • Brand Gap Analysis

Naming

We understand the many challenges you have in front of you. Whether you are starting or re-launching a brand we can provide critical help.

Creating a strong brand name is crucial to the success or your business. A strong brand name reflects who you are and what you stand for. A brand is not just a logo or a trademark. It is the accumulation of all touch points your brand has with your current and potentially new customers. This means that your brand name will reflect every point of contact with customers, partners, and suppliers. It is essential for building lasting impressions – from the way you answer the phone to your development and sales activities.

We offer a full suite of naming strategies to bring your brand to life with a name everyone clamors for.

  • New Brand Name Strategy
  • Name Research
  • Intellectual Property Verification
  • Brand Name Architecture
  • Product and Service Name Development
  • Competitive Brand Research
  • Brand Refresh Naming Strategy
  • Naming & Strategy
  • Name Research & Analysis

Marketing and Design

Building a strong brand identity creates long term brand loyalty and provides compelling reasons for preference.

We produce work that is held to a very high standard. We believe that branding and design are intellectual processes; we like to plan, research and think about our projects before we decide how they’re going to look. We also know that to communicate an idea, we need to give it a unique and innovative visual language.

Our mantra is “Everything Communicates.” It is a phrase that best describes our creative approach to problem-solving. Some design companies offer you a concept, some a style, and some emphasize their technical expertise. We, however, value all three of these as essential ingredients for effective communication. Good design is a business advantage.

In addition to our core strategic branding services, we provide these creative branding services:

  • Go-To-Market Strategy
  • Sales Enablement Tools
  • Campaign Development
  • Logo Design
  • Corporate Identity Design
  • Website Design & Development
  • App Design & Development
  • Advertising
  • Art Direction
  • Graphic Design
  • SEO Strategies