BRAND STRATEGY

Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.

NAMING

Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.

DIGITAL & PRINT DESIGN

All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.

Just Released!

The branding book:

Make My Brand Bigger

By Alex Valderrama

There are many nuances to brand building. Over the past three decades, Alex’s experience working with incredible branding experts has brought him to share great insights, divulge intellectual knowledge, and provide specific agency processes. Make My Brand Bigger will help alleviate costly mistakes and includes specific details on how to rebrand or build your next brand.

Cranium was an outstanding partner for Toeroek's first project for the Department of Defense. With a quick turnaround schedule, Cranium assigned a professional staff who contributed creative ideas and a winning approach to our important presentation. Toeroek's client commented that this was the most professional presentation they had ever had. The multimedia presentation exceeded their expectations. Our success was in large part because of Cranium's excellent graphics and videos which held the audience's attention during a very technical briefing. Thank you, Alex and staff!

Donna Toeroek
Principal, Toeroek Associates, Inc.

Brand Refresh

See how we refreshed this incredible brand

Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.

Did we mention we have over 30 years of expertise helping brands like these rise above their competitors?
Davis Islands Civic Association
Microsoft®
NCM
PSTC - Pressure Sensitive Tape Council
PMI
Richfield Hospitality
Bumperslide
Ultimate Sailboats
Maytag
Silk
DenteVita Prosthodontics
Aventura
First Data
FRx Software
Bona
EPS Settlements
Car Wash Express
Smart-Girl
Laser Technology
Rodizio Grill
Thombert
Regional West Health Services
iBehavior
Bic Pen
Arcadia Settlements Group
American Lung Association
Utopia
Ken's Reproductions
Truven Health Analytics
JR Pharmacy Services
Good Goes Around
Kinsley Meetings
Thomson Micromedex
Five Points Business District
Denver Housing Authority
Studio Cabello
IHS International
Eplexity
Wells Fargo
Citi Community Capital
J3K Strategies Group
Bright Community Trust
Freedom Service Dogs
Spavia
CIRSA
Gogo
Pioneer
Fathom Events
Keogh Oral Surgery
COPD
Rashid Pharmacy & Wellness
Leashables
Principal Financial
Splish Splash Car Wash
CYKO
Young Professionals of Tampa Bay
Viaero Wireless
Knowledge Universe®
Inline Health
Massey Ferguson
The Denver Center for the Performing Arts
xybix
Aldo Leopardi
Basil Doc's
InterMountain
IBM Watson Health
WhiteWave
ElevatePoint
Gates
Kokopelli Mexican Grill
Benedict Park Place
Santa Claran Hotel & Casino