Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.
Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.
All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.
The branding book:
Make My Brand Bigger
By Alex Valderrama
There are many nuances to brand building. Over the past three decades, Alex’s experience working with incredible branding experts has brought him to share great insights, divulge intellectual knowledge, and provide specific agency processes. Make My Brand Bigger will help alleviate costly mistakes and includes specific details on how to rebrand or build your next brand.
Through the course of 15 years of doing business with a company or with an individual you gain extraordinary insights of the talents and value added propositions that the person or company can provide to your business. Cranium's greatest strengths, in my opinion, rest in their ability to understand the importance of often complex and distinctive goals of a company. They uniquely customize the branding and marketing processes of a company through the entire business marketing process, ultimately to achieve a series of solutions that always place a company ahead of any competition. Alex Valderrama and his team are skilled professionals in their field, and I recommend them to anyone who is seeking a way to increase the profitability of his/her business.
See how we refreshed this incredible brand
Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.