BRAND STRATEGY

Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.

NAMING

Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.

DIGITAL & PRINT DESIGN

All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.

Just Released!

The branding book:

Make My Brand Bigger

By Alex Valderrama

There are many nuances to brand building. Over the past three decades, Alex’s experience working with incredible branding experts has brought him to share great insights, divulge intellectual knowledge, and provide specific agency processes. Make My Brand Bigger will help alleviate costly mistakes and includes specific details on how to rebrand or build your next brand.

Alex and the entire Cranium team have been tremendous branding and marketing partners for Kinsley. Great people, great process, great results. Their work on our brand identity and WordPress website was outstanding. We continue to get glowing comments from customers (and prospects) about our company's new look and feel. Small and large businesses alike should feel 100% confident about engaging Cranium. We're looking forward to working with them on many more projects in the future.

Josh Levy
Marketing Director, Kinsley

Brand Refresh

See how we refreshed this incredible brand

Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.

Did we mention we have over 30 years of expertise helping brands like these rise above their competitors?
American Lung Association
Rashid Pharmacy & Wellness
Good Goes Around
Bumperslide
Laser Technology
Bic Pen
IBM Watson Health
Gates
Studio Cabello
Inline Health
Leashables
Richfield Hospitality
Maytag
Utopia
Kokopelli Mexican Grill
Fathom Events
Bona
Knowledge Universe®
CIRSA
Thomson Micromedex
Principal Financial
Wells Fargo
JR Pharmacy Services
iBehavior
The Denver Center for the Performing Arts
Thombert
xybix
DenteVita Prosthodontics
Benedict Park Place
ElevatePoint
InterMountain
Denver Housing Authority
Young Professionals of Tampa Bay
PMI
Freedom Service Dogs
Eplexity
Davis Islands Civic Association
Massey Ferguson
Ultimate Sailboats
Regional West Health Services
Ken's Reproductions
FRx Software
Arcadia Settlements Group
Spavia
First Data
Truven Health Analytics
Basil Doc's
Silk
Aventura
Aldo Leopardi
Rodizio Grill
Gogo
EPS Settlements
J3K Strategies Group
Microsoft®
Bright Community Trust
COPD
Smart-Girl
Citi Community Capital
WhiteWave
PSTC - Pressure Sensitive Tape Council
CYKO
Five Points Business District
Splish Splash Car Wash
Kinsley Meetings
Keogh Oral Surgery
Pioneer
Viaero Wireless
IHS International
Santa Claran Hotel & Casino
Car Wash Express
NCM