Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.
Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.
All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.
The branding book:
Make My Brand Bigger
By Alex Valderrama
There are many nuances to brand building. Over the past three decades, Alex’s experience working with incredible branding experts has brought him to share great insights, divulge intellectual knowledge, and provide specific agency processes. Make My Brand Bigger will help alleviate costly mistakes and includes specific details on how to rebrand or build your next brand.
Cranium was an outstanding partner for Toeroek's first project for the Department of Defense. With a quick turnaround schedule, Cranium assigned a professional staff who contributed creative ideas and a winning approach to our important presentation. Toeroek's client commented that this was the most professional presentation they had ever had. The multimedia presentation exceeded their expectations. Our success was in large part because of Cranium's excellent graphics and videos which held the audience's attention during a very technical briefing. Thank you, Alex and staff!
See how we refreshed this incredible brand
Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.