BRAND STRATEGY

Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.

NAMING

Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.

DIGITAL & PRINT DESIGN

All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.

Just Released!

The branding book:

Make My Brand Bigger

By Alex Valderrama

There are many nuances to brand building. Over the past three decades, Alex’s experience working with incredible branding experts has brought him to share great insights, divulge intellectual knowledge, and provide specific agency processes. Make My Brand Bigger will help alleviate costly mistakes and includes specific details on how to rebrand or build your next brand.

Through the course of 15 years of doing business with a company or with an individual you gain extraordinary insights of the talents and value added propositions that the person or company can provide to your business. Cranium's greatest strengths, in my opinion, rest in their ability to understand the importance of often complex and distinctive goals of a company. They uniquely customize the branding and marketing processes of a company through the entire business marketing process, ultimately to achieve a series of solutions that always place a company ahead of any competition. Alex Valderrama and his team are skilled professionals in their field, and I recommend them to anyone who is seeking a way to increase the profitability of his/her business.

Jeff Bernard
Principal, Bernard, LLC

Brand Refresh

See how we refreshed this incredible brand

Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.

Did we mention we have over 30 years of expertise helping brands like these rise above their competitors?
ElevatePoint
Freedom Service Dogs
Ultimate Sailboats
Regional West Health Services
Denver Housing Authority
FRx Software
Thombert
Richfield Hospitality
Kinsley Meetings
The Denver Center for the Performing Arts
Rodizio Grill
Wells Fargo
Arcadia Settlements Group
PSTC - Pressure Sensitive Tape Council
Kokopelli Mexican Grill
Bic Pen
Thomson Micromedex
InterMountain
Knowledge Universe®
Truven Health Analytics
IBM Watson Health
Basil Doc's
Gogo
Good Goes Around
Pioneer
WhiteWave
PMI
Microsoft®
Fathom Events
Bright Community Trust
Principal Financial
Five Points Business District
DenteVita Prosthodontics
Leashables
Ken's Reproductions
Bona
EPS Settlements
iBehavior
COPD
Massey Ferguson
Car Wash Express
Aventura
American Lung Association
Inline Health
Gates
xybix
Keogh Oral Surgery
Santa Claran Hotel & Casino
Davis Islands Civic Association
CIRSA
Smart-Girl
Maytag
Benedict Park Place
Splish Splash Car Wash
Aldo Leopardi
Young Professionals of Tampa Bay
Silk
Spavia
Bumperslide
NCM
Rashid Pharmacy & Wellness
Citi Community Capital
First Data
Laser Technology
JR Pharmacy Services
CYKO
J3K Strategies Group
Utopia
IHS International
Viaero Wireless
Studio Cabello
Eplexity