BRAND STRATEGY

Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.

NAMING

Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.

DIGITAL & PRINT DESIGN

All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.

Just Released!

The branding book:

Make My Brand Bigger

By Alex Valderrama

There are many nuances to brand building. Over the past three decades, Alex’s experience working with incredible branding experts has brought him to share great insights, divulge intellectual knowledge, and provide specific agency processes. Make My Brand Bigger will help alleviate costly mistakes and includes specific details on how to rebrand or build your next brand.

Cranium Agency has been extraordinary in pinpointing our strengths and articulating the right brand messaging to convey that we are a true leader in our industry.

Laura Lear
Director of Marketing for CineMeetings & Events

Brand Refresh

See how we refreshed this incredible brand

Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.

Did we mention we have over 30 years of expertise helping brands like these rise above their competitors?
DenteVita Prosthodontics
PMI
Rashid Pharmacy & Wellness
Benedict Park Place
Kinsley Meetings
NCM
Keogh Oral Surgery
Thombert
Gogo
IHS International
Five Points Business District
FRx Software
xybix
Studio Cabello
Santa Claran Hotel & Casino
First Data
Fathom Events
COPD
Silk
Truven Health Analytics
Freedom Service Dogs
Kokopelli Mexican Grill
Bumperslide
PSTC - Pressure Sensitive Tape Council
Knowledge Universe®
Ultimate Sailboats
Smart-Girl
Young Professionals of Tampa Bay
Aventura
EPS Settlements
American Lung Association
InterMountain
Basil Doc's
Aldo Leopardi
WhiteWave
ElevatePoint
The Denver Center for the Performing Arts
Ken's Reproductions
Bright Community Trust
Laser Technology
Leashables
Arcadia Settlements Group
iBehavior
Splish Splash Car Wash
Rodizio Grill
JR Pharmacy Services
Wells Fargo
Pioneer
Richfield Hospitality
IBM Watson Health
Gates
Microsoft®
J3K Strategies Group
Massey Ferguson
Denver Housing Authority
Maytag
Eplexity
Bic Pen
CYKO
Viaero Wireless
Citi Community Capital
Utopia
Spavia
Thomson Micromedex
Regional West Health Services
Bona
Car Wash Express
Davis Islands Civic Association
CIRSA
Inline Health
Good Goes Around
Principal Financial