Branding
Articles & News
Rise Above the Competition
Building Brand Equity
Defining a brand promise takes a little time and patience, although it will provide a better return on your marketing and sales investment.
Branding Principles – An interview with Alex Valderrama
Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence.
Define Your Health Brand Secret Sauce
Not all health brands are created equal. Many wellness and healthcare organizations do not devote the time necessary to develop a thorough understanding of their brand. The result is missing many critical communication opportunities and wasted efforts with inconsistent brand messaging, misdirected advertisements, and campaigns that do not connect with your customers.
A Brand Refresh: 9 Rebranding Situations To Consider
A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding initiative should be considered carefully. Since I have the privilege of collaborating with a multitude of remarkable clients across the nation, I am frequently asked about the ideal time for initiating a rebranding process.
CRANIUM AGENCY IS AWARDED “BEST HEALTHCARE BRAND MARKETING FIRM IN THE USA”
Cranium Agency “Best Healthcare Brand Marketing Firm in the USA” and “Best Healthcare Brand Communication Specialist –Western USA”
Ad World Masters Announces Cranium Agency as “Agency of the Year”
Cranium Agency was awarded “Agency of the Year 2022”. - Recently, Ad World Masters proudly unveiled its highly coveted “Agencies of the Year”. Their stringent criteria and meticulous evaluation of each agency have been compiled into a ranking of the most exceptional agencies in the world.
The Importance of a Healthcare Brand Growth Strategy
Not all healthcare brands are created equal. Many companies fail to devote the time necessary in developing a thorough understanding of their brand, which results in missing many critical opportunities for sales and growth.
Cranium Agency Named Best Branding Agency in Denver
Cranium Agency Named Best Branding Agency in Denver by Digital.com
Understanding Branding: A Clear Perspective for Businesses
Introduction The concept of "branding" is often misunderstood, not only among the general...
Money Can Buy Love with Brand Engagement Strategies
Defining a brand promise takes a little time and patience, although it will provide a better return on your marketing and sales investment.
Why Wellness and Healthcare Brands are Losing Business
Just as your health and wellness are important to you, they are also very important to your patients and customers. Imagine sorting through an endless list of a Google search for a Chiropractor, searching for a great spa while on vacation, or asking your friends if they have a reference for a great dentist. These are just a few examples of a vast amount of healthcare and wellness brand choices we have.
The monumental question is what motivated you to choose one brand over the other?
Cranium Agency Named Top Branding Agency in Colorado
Cranium was highlighted among the most creative branding firms that make brands stand out from their competition.
Cranium Agency Receives Two Awards From CV Magazine
Alex Valderrama, CEO and Senior Brand Strategist stated, “We strive to be the very best in our industry. As our industry evolves, we continue to innovate new ways of solving complex branding problems. These awards are a tribute to our ongoing strategic efforts working with many brands and helping them rise above the rest.”
A Close Look At Health Brand Engagement
Every health brand has an opportunity to engage with their customers, and the most effective strategy is to engage them through an emotional need or want.
Cranium Agency Named Top Creative Agency to Hire in 2022
DesignRush issued the second quarterly list of the top creative agencies that develop and execute high-quality advertising strategies.
How a Strong Brand Promise for Your Healthcare Brand Could Help You Get More Sales
Defining a brand promise takes a little time and patience, although it will provide a better return on your marketing and sales investment.
