Articles & NEWS
Rise Above the Competition
Define Your Health Brand Secret Sauce
Not all health brands are created equal. Many wellness and healthcare organizations do not devote the time necessary to develop a thorough understanding of their brand. The result is missing many critical communication opportunities and wasted efforts with inconsistent brand messaging, misdirected advertisements, and campaigns that do not connect with your customers.
9 Rebranding Situations To Consider
A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of...
Why Wellness and Healthcare Brands are Losing Business
Just as your health and wellness are important to you, they are also very important to your patients and customers. Imagine sorting through an endless list of a Google search for a Chiropractor, searching for a great spa while on vacation, or asking your friends if they have a reference for a great dentist. These are just a few examples of a vast amount of healthcare and wellness brand choices we have.
The monumental question is what motivated you to choose one brand over the other?
Cranium Agency Voted Best Branding Agency
Exciting news! With 2019 being the firm’s hallmark 30th anniversary - of helping companies with smart brand strategies and creative designs to achieve strong brand recognition - Cranium Agency is proud to announce they were recently hand-picked for the “Expertise Award” for being one of the best Branding Agencies in Denver.
How a Strong Brand Promise for Your Healthcare Brand Could Help You Get More Sales
Defining a brand promise takes a little time and patience, although it will provide a better return on your marketing and sales investment.