— Blog
ARTICLES
9 Rebranding Situations To Consider
9 Rebranding Situations To Consider A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding initiative should be considered carefully.Before we jump into the reasons to rebrand, in order to add...
Building Brand Equity
Building Brand Equity One Touch Point At A time A brand is not just a logo or a trademark. A brand is the accumulation of all the touch points your brand has with your current and potentially new customers.By: Alex Valderrama, CEO and Brand Strategist at Cranium...
Money Can Buy Love
Money Can Buy Love A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest reason may be that they do not have an emotional feeling about the brand. These brands do not engage with their potential...
How a Strong Brand Promise for Your Healthcare Brand Could Help You Get More Sales
How a Strong Brand Promise for Your Healthcare Brand Could Help You Get More Sales Defining a brand promise takes a little time and patience, although it will provide a better return on your marketing and sales investment. By: Alex Valderrama, CEO and Brand Strategist...
Define Your Health Brand Secret Sauce
Define Your Health Brand Secret Sauce Great health brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace.By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency So, why is it...
Why Wellness and Healthcare Brands are Losing Business
Why Healthcare and Wellness Brands are Losing Money Brands that take time to exemplify their customer experience from every touchpoint are usually the brand people fall in love with. That is why some people are so passionate about their choices of a brand. And they...
A Close Look At Health Brand Engagement
A Close Look at Health Brand Engagements Every health brand has an opportunity to engage with their customers, and the most effective strategy is to engage them through an emotional need or want.By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency If your...
The Importance of a Healthcare Brand Growth Strategy
The Importance of a Healthcare Brand Growth Strategy Not all healthcare brands are created equal. Many companies fail to devote the time necessary in developing a thorough understanding of their brand, which results in missing many critical opportunities for sales and...
Branding Principles – An interview with Alex Valderrama
Branding Principles - An Interview with Alex Valderrama Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium...
