Healthcare Technology Marketing

Case Study
IBM Health Watson

IBM Watson Health empowers leaders, advocates and influencers in health through support that helps them achieve remarkable outcomes, accelerate discovery, make essential connections and gain confidence on their path to solving the world’s biggest health challenges.


Brand Refresh
Brand Position
Corporate Identity
Campaign Development
Digital Marketing
Graphic Design


IBM Watson Health sought out help from Cranium in supporting their new rebrand initiative. As part of their initiative, Cranium helped create various branding and marketing strategies to include overall branding and design support, copywriting, email strategy, landing page design, trade show booth design, national ads, PowerPoint presentations, digital brochures and many other strategic deliverables. The biggest challenge was the coordination of brand messages between the various IBM Marketing departments. However, with Cranium’s extensive experience working alongside many other clients with their new brand initiatives, we were successful in helping to launch the updated brand while at the same time managing the continued marketing efforts within the organization.

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