IBM HEALTH WATSON
THE WORK AND RESULTS
IBM Watson Health sought out help from Cranium in supporting their new rebrand initiative. As part of their initiative, Cranium helped create various branding and marketing strategies to include overall branding and design support, copywriting, email strategy, landing page design, trade show booth design, national ads, PowerPoint presentations, digital brochures and many other strategic deliverables. The biggest challenge was the coordination of brand messages between the various IBM Marketing departments. However, with Cranium’s extensive experience working alongside many other clients with their new brand initiatives, we were successful in helping to launch the updated brand while at the same time managing the continued marketing efforts within the organization.