Healthcare Product Marketing

Case Study

Leashables specializes in custom-made promotional products. Founded in 1990 by OraLabs, Inc. They operate out of an FDA registered and audited, 100,000 sq. ft. facility in Parker, Colorado and employ approximately 170 people. OraLabs is a leading US manufacturer of lip balm products, sun care and hand sanitizer products; as well as breath fresheners.


Brand Research
Brand Refresh
Brand Position
Corporate Identity
Campaign Development
Graphic Design


Cranium Agency worked with Oralabs, a leading US Manufacturer and Distributor of quality personal care products to update the Leashables’ product brand. We initiated the Leashables brand refresh with our proprietary research methods to uncover all aspects of the brand and potential challenges in our go-to-market strategy. Re-positioning and product design were necessary to cut through the competitive clutter and create a meaningful and exciting brand experience.

Inspired by bold lifestyles, Leashables provides exciting personal care products specifically tailored for people that are adventurous and constantly on the go. Some of their products are designed to be leashed, and all products can be personalized with your customers in mind.

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