Case Study


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Leashables specializes in custom-made promotional products. Founded in 1990 by OraLabs, Inc. They operate out of an FDA registered and audited, 100,000 sq. ft. facility in Parker, Colorado and employ approximately 170 people. OraLabs is a leading US manufacturer of lip balm products, sun care and hand sanitizer products; as well as breath fresheners.


Brand Research
Brand Refresh
Brand Position
Corporate Identity
Campaign Development
Graphic Design


In the ever-evolving world of marketing and branding, adaptability and innovation are key to staying competitive. Leashables, a company specializing in custom-made promotional products, realized this when they partnered with Cranium Agency for a comprehensive rebranding effort. Founded in 1990 by OraLabs, Inc., Leashables had a strong foundation but sought to revitalize its brand identity to meet the changing needs of its target audience.

Brand Research:
Our journey with Leashables began with an in-depth Brand Research phase. Our team at Cranium Agency utilized proprietary research methods to gain a profound understanding of the brand’s current perception in the market. We researched several critical factors to include market trends, customer preferences, and competitor analysis to name a few. This research provided crucial insights that guided the rebranding process.

Brand Refresh:
The heart of the rebranding effort was the Brand Refresh. Leashables, rooted in its history with OraLabs, Inc., needed a fresh identity to stand out in a competitive landscape. Cranium Agency worked hand-in-hand with Leashables to craft a brand image that resonated with its audience. We reimagined the brand’s core values, mission, and vision, ensuring they aligned with contemporary expectations.

Brand Positioning:
To thrive in a crowded market, brand positioning is paramount. We strategically repositioned Leashables to highlight its unique selling points. Inspired by bold lifestyles and designed for people always on the go, Leashables became synonymous with adventure and personalization. This shift was instrumental in setting Leashables apart from its competitors.

Corporate Identity:
Cranium Agency designed a new Corporate Identity for Leashables that encapsulated the essence of the refreshed brand. We developed a cohesive visual identity system, including a contemporary logo, color palette, and typography. This identity exuded professionalism, trustworthiness, and a commitment to quality.

Campaign Development:
With a revitalized brand identity in place, the next step was Campaign Development. Cranium Agency conceptualized and executed dynamic marketing campaigns that resonated with Leashables’ target audience. These campaigns were meticulously tailored to convey the brand’s adventurous spirit and commitment to personalization.

Graphic Design:
Exceptional Graphic Design played a pivotal role in the success of Leashables’ rebranding. Our design team created visually captivating promotional materials, packaging, and digital assets that not only showcased the products but also conveyed the brand’s unique personality. The result was a seamless blend of creativity and functionality.

The Results:
The rebranding of Leashables by Cranium Agency yielded remarkable results:

  • Increased Brand Recognition: Leashables experienced a significant increase in brand recognition and recall, thanks to its revamped visual identity and compelling marketing campaigns.
  • Improved Market Position: The strategic repositioning of Leashables allowed the brand to occupy a distinct and coveted niche in the market, contributing to increased sales and market share.
  • Enhanced Customer Engagement: Leashables’ customer base grew as a result of personalized product offerings and engaging campaigns that resonated with their target audience.
  • Positive Feedback: Customers and stakeholders praised the brand’s new look and messaging, solidifying its reputation as an innovative and customer-centric company.

The course of rebranding Leashables with Cranium Agency was a resounding success. Through meticulous Brand Research, a refreshing Brand Refresh, strategic Brand Positioning, a new Corporate Identity, compelling Campaign Development, and outstanding Graphic Design, Leashables transformed into a brand that captivated its audience.
At Cranium Agency, we take pride in our ability to breathe new life into brands, and Leashables is a shining example of our commitment to excellence in branding and marketing.

If you’re ready to embark on a similar journey of transformation, don’t hesitate to reach out to us at 303.952.9552 or email us at

Let us help you tell your brand’s success story.