SPAVIA offers high-quality, custom and affordable spa services in a relaxing atmosphere. They aim to provide their customers with stress reduction through massages, facials and body treatments, and to serve as a refuge where customers can frequently relax, escape and thrive – all at a better cost than any comparable spa experience.
SPAVIA believes that regular massage and spa treatments are therapeutic to the mind, body, and soul. Therefore, they offer a monthly membership program so customers can make these treatments a regular part of their lives without a long-term commitment.
THE WORK AND RESULTS
SPAVIA: A Resounding Success Through Strategic Branding
At Cranium Agency, we believe that branding is not just about aesthetics; it’s an intellectual process that defines the essence of a business. Our journey with SPAVIA began in 2005, when we partnered with them to create a brand that would revolutionize the spa industry. Today, SPAVIA stands as a testament to the power of strategic branding, successful product design, and effective campaign development.
The SPAVIA Story
On September 25, 2005, SPAVIA opened its doors with a mission and vision: to make a positive difference one guest at a time and deliver an exceptional experience that guests couldn’t live without. Their belief has been about building a legacy, creating a culture of excellence, and giving back to their communities.
Brand Research and Positioning
SPAVIA’s journey started with a clean slate. As a new brand in a competitive industry, they needed a unique identity. Our brand research uncovered a great deal of competitor positioning, analyses and visual audits within the spa industry. We defined SPAVIA’s brand message and position, encompassing the brand character, personality, and essence.
Corporate Identity and Product Design
One of the cornerstones of a successful brand is a strong corporate identity. We worked closely with SPAVIA to create a visual identity that represented their core values and mission. This identity extended to product design, ensuring that every element, from the spa interiors to the treatment materials, resonated with SPAVIA’s brand essence.
SPAVIA’s brand launch was a pivotal moment. With a comprehensive understanding of their identity, we crafted compelling marketing materials that effectively promoted their offerings. The brand launch was about introducing SPAVIA to the world, and it was executed flawlessly.
Building a brand is an ongoing endeavor. SPAVIA needed a robust campaign strategy to maintain momentum and attract a steady flow of new customers. We worked tirelessly to develop campaigns that not only showcased their services but also their commitment to creating exceptional experiences.
Effective branding is about making a visual impact. Our graphic design team ensured that SPAVIA’s brand was consistent across all touchpoints. From brochures to websites, every design element reflected SPAVIA’s unique identity.
SPAVIA emerged as a major competitor in Denver and its suburbs. To date SPAVIA quickly grew many franchises in more than 25 different states. They achieved strong brand recognition and garnered a loyal customer base. Their new brand resonated with clients.
“The greatest value that Cranium Agency provided was the weekly one-on-one consultations. Cranium Agency created the foundation for a brand that allowed us to quickly franchise our brand across the country. They played a critical role in helping us achieve our goals of driving customer acquisition during our business launch phase.”
– Marty Langenderfer, Owner SPAVIA
The SPAVIA project is a shining example of how strategic branding, corporate identity, product design, campaign development, and graphic design can transform a new brand into a resounding success. We are proud to have been part of SPAVIA’s journey, and we look forward to seeing their continued growth and impact on the spa industry.
[Addendum from SPAVIA’s website]: Today, SPAVIA continues to grow rapidly, upholding its commitment to delivering the best spa experience with the best products. Their journey is a testament to the enduring power of a well-crafted brand.