by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase your product or service. The biggest reason may be that they do not have a strong emotional feeling about the brand-the brand does not engage with their potential customers at...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
A Strong Brand Promise Defining a brand promise takes a little time and patience, although it will provide a better return on your marketing and sales investment. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency Over the years we have conducted hundreds...