by Alex Valderrama | Brand Strategy, branding
Introduction The concept of “branding” is often misunderstood, not only among the general public and business owners but also within the branding industry itself. Professionals frequently misuse the term, leading to widespread confusion about what a...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
Building Brand Equity A brand is not just a logo or a trademark. A brand is the accumulation of all the touch points your brand has with your current and potentially new customers. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency Many years ago, I...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase your product or service. The biggest reason may be that they do not have a strong emotional feeling about the brand-the brand does not engage with their potential customers at...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
A Strong Brand Promise Defining a brand promise takes a little time and patience, although it will provide a better return on your marketing and sales investment. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency Over the years we have conducted hundreds...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
The Basics of Health and Wellness Branding Brands that take time to exemplify their customer experience from every touchpoint are usually the brand people fall in love with. That is why some people are so passionate about their choices of a brand. And they become a...
by Alex Valderrama | Brand Launch, Brand Strategy, Brand Trends, branding, CREATIVE STRATEGY, Digital Branding, Healthcare Branding, Hospitality Branding, Industry News, new brand, Retail Branding, start a business, Start-up Branding, Technology Branding, Videos
Branding Principles Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding...
