by Alex Valderrama | Brand Strategy, branding
Introduction The concept of “branding” is often misunderstood, not only among the general public and business owners but also within the branding industry itself. Professionals frequently misuse the term, leading to widespread confusion about what a...
by Alex Valderrama | NEWS
Top Creative Agency to Hire Cranium was highlighted among the top creative firms that make brands stand out from their competition. Denver, Colorado – DesignRush, a leading B2B marketplace that connects companies with professional full-service creative agencies has...
by Alex Valderrama | NEWS
Top Branding Agency in Colorado Cranium was highlighted among the most creative branding firms that make brands stand out from their competition. Denver, Colorado – DesignRush, a leading B2B marketplace that connects companies with professional full-service branding...
by Alex Valderrama | NEWS
Best Branding Agency Cranium Agency was highlighted among the most innovative service providers for startups and small businesses. Denver, Colorado – Digital, a leading independent review website for small business online tools, products, and services, has announced...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
Building Brand Equity A brand is not just a logo or a trademark. A brand is the accumulation of all the touch points your brand has with your current and potentially new customers. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency Many years ago, I...