by Alex Valderrama | Brand Launch, Brand Strategy, grow my business, Start-up Branding
Insights: When to Refresh a Current Brand A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding initiative should be considered carefully. I work with many great clients across the country and...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
Building Brand Equity A brand is not just a logo or a trademark. A brand is the accumulation of all the touch points your brand has with your current and potentially new customers. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency Many years ago, I...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase your product or service. The biggest reason may be that they do not have a strong emotional feeling about the brand-the brand does not engage with their potential customers at...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
A Strong Brand Promise Defining a brand promise takes a little time and patience, although it will provide a better return on your marketing and sales investment. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency Over the years we have conducted hundreds...
by Alex Valderrama | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Healthcare Branding
The secrete to creating a unique position. Great health brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency So, why...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
The Basics of Health and Wellness Branding Brands that take time to exemplify their customer experience from every touchpoint are usually the brand people fall in love with. That is why some people are so passionate about their choices of a brand. And they become a...
