Building Brand Equity

Building Brand Equity

Building Brand Equity One Touch Point At A time A brand is not just a logo or a trademark. A brand is the accumulation of all the touch points your brand has with your current and potentially new customers. By: Alex Valderrama, CEO and Brand Strategist at Cranium...
Money Can Buy Love

Money Can Buy Love

Money Can Buy Love A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest reason may be that they do not have an emotional feeling about the brand. These brands do not engage with their potential...
Define Your Health Brand Secret Sauce

Define Your Health Brand Secret Sauce

Not all health brands are created equal. Many wellness and healthcare organizations do not devote the time necessary to develop a thorough understanding of their brand. The result is missing many critical communication opportunities and wasted efforts with...
Why Wellness and Healthcare Brands are Losing Business

Why Wellness and Healthcare Brands are Losing Business

Just as your health and wellness are important to you, they are also very important to your patients and customers. Imagine sorting through an endless list of a Google search for a Chiropractor, searching for a great spa while on vacation, or asking your friends if...