Ten Naming Lessons I’ve Learned

Written by Alex Valderrama, Partner, Cranium Studio There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of the…

0 Comments12 Minutes

A Unique Branding Approach For The City Of Porto

The design firm Atelier Martino & Jana were instrumental in crafting a unique approach to design and implementing a visual language that truly captures the brand essence of…

0 Comments1 Minutes

Great Brands Inspire Action

Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. This is where it all begins. Every strong brand has a purpose and every…

0 Comments3 Minutes

The Legacy Of A Brand

Historically, many companies fail within the first couple of years. The reasons are varied due to many factors such as lack of funding, poor management, inadequate resources,…

0 Comments4 Minutes

Paul Rand and Brand Message

This short video is very insightful and should be seen by all graphic designers, branding experts, marketing professionals and anyone else in charge of a company's brand message.

0 Comments1 Minute