by Alex Valderrama | Brand Strategy, branding
Introduction The concept of “branding” is often misunderstood, not only among the general public and business owners but also within the branding industry itself. Professionals frequently misuse the term, leading to widespread confusion about what a...
by Alex Valderrama | Brand Launch, Brand Strategy, grow my business, Start-up Branding
Insights: When to Refresh a Current Brand A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding initiative should be considered carefully. I work with many great clients across the country and...
by Alex Valderrama | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Healthcare Branding
The secrete to creating a unique position. Great health brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency So, why...
by Alex Valderrama | Brand Strategy, Brand Trends, Healthcare Branding
Healthcare Brand Growth Strategy Not all healthcare brands are created equal. Many companies fail to devote the time necessary in developing a thorough understanding of their brand, which results in missing many critical opportunities for sales and growth. By: Alex...
by Alex Valderrama | Brand Launch, Brand Strategy, Brand Trends, branding, CREATIVE STRATEGY, Digital Branding, Healthcare Branding, Hospitality Branding, Industry News, new brand, Retail Branding, start a business, Start-up Branding, Technology Branding, Videos
Branding Principles Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding...