9 Rebranding Situations To Consider

9 Rebranding Situations To Consider A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding initiative should be considered carefully. Before we jump into the reasons to rebrand, in order to add...
Define Your Health Brand Secret Sauce

Define Your Health Brand Secret Sauce

Not all health brands are created equal. Many wellness and healthcare organizations do not devote the time necessary to develop a thorough understanding of their brand. The result is missing many critical communication opportunities and wasted efforts with...
The Importance of a Healthcare Brand Growth Strategy

The Importance of a Healthcare Brand Growth Strategy

The Importance of a Healthcare Brand Growth Strategy Not all healthcare brands are created equal. Many companies fail to devote the time necessary in developing a thorough understanding of their brand, which results in missing many critical opportunities for sales and...

Branding Principles – An interview with Alex Valderrama

Branding Principles – An Interview with Alex Valderrama Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium...