by Alex Valderrama | Brand Launch, Brand Strategy, grow my business, Start-up Branding
Insights: When to Refresh a Current Brand A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding initiative should be considered carefully. I work with many great clients across the country and...
by Alex Valderrama | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Healthcare Branding
The secrete to creating a unique position. Great health brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency So, why...
by Alex Valderrama | Brand Strategy, Brand Trends, Healthcare Branding
Healthcare Brand Growth Strategy Not all healthcare brands are created equal. Many companies fail to devote the time necessary in developing a thorough understanding of their brand, which results in missing many critical opportunities for sales and growth. By: Alex...
by Alex Valderrama | Brand Launch, Brand Strategy, Brand Trends, branding, CREATIVE STRATEGY, Digital Branding, Healthcare Branding, Hospitality Branding, Industry News, new brand, Retail Branding, start a business, Start-up Branding, Technology Branding, Videos
Branding Principles Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding...
