by Alex Valderrama | Cranium News
Agency of the Year Recently, Ad World Masters proudly unveiled its highly coveted “Agencies of the Year”. Their stringent criteria and meticulous evaluation of each agency have been compiled into a ranking of the most exceptional agencies in the world. Cranium...
by Alex Valderrama | Brand Launch, Brand Strategy, grow my business, Start-up Branding
Insights: When to Refresh a Current Brand A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding initiative should be considered carefully. I work with many great clients across the country and...
by Alex Valderrama | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Healthcare Branding
The secrete to creating a unique position. Great health brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace. By: Alex Valderrama, CEO and Brand Strategist at Cranium Agency So, why...
by Alex Valderrama | Brand Launch, Brand Trends, branding, grow my business, Healthcare Branding
The Basics of Health and Wellness Branding Brands that take time to exemplify their customer experience from every touchpoint are usually the brand people fall in love with. That is why some people are so passionate about their choices of a brand. And they become a...
by Alex Valderrama | NEWS
Best Healthcare Brand Marketing Firm in the USA The 2020 Media Innovator Awards are based on merit, not the number of votes received. Our process works to ensure that we reward parties based on their excellence in the industry, the quality of their products and their...
